Resources

Growth insights from inside the categories we serve.

Practical thinking on marketing, community, and product strategy for finance, crypto, gaming, and collectibles companies.

Finance & Investing·6 min read

How to Market a Fintech App Without Sounding Like Everyone Else

Most fintech marketing collapses into the same three claims. Here's how to build a positioning strategy that actually differentiates.

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Community & Discord·5 min read

Discord Community Growth: What Actually Works Right Now

Server size is a vanity metric. Here's what separates a Discord that drives retention from one that just drives notifications.

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Crypto & Web3·7 min read

The Affiliate Marketing Playbook for Crypto Platforms

Affiliate programs are one of the most efficient acquisition channels in crypto — and one of the easiest to get wrong. Here's the structure that works.

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Gaming & Collectibles·6 min read

Why Gacha and Collectibles Platforms Live or Die on Onboarding

The first pack a user opens determines whether they come back. A breakdown of what separates onboarding that retains from onboarding that churns.

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Finance & Investing·6 min read

Performance Marketing for Regulated Industries: A Practical Guide

Betting, trading, and financial products face ad restrictions most categories don't. Here's how to build a paid program that still scales.

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